Distribution Of Magazines.

Publishers: Publishers are the establishment which produce the magazine(s). In the United Kingdown, there are four main organisations; these four are: EMAP Bauer, Natmag, Conde Nast and IPC. The publishers main roles are to control the design/ layout of the magazine, the editorial content and manage relationships with the advertisers. It is important for the publishers to manage the relationships with the advertisers because they get a lot of revenue from the advertisers who pay an enormous amount of money, simply for an advertisement in a magazine.
 I researched EMAP Bauer and found it that is a content, subscription and networking business.

Distribution networks: Each publisher uses a network of distributors, who manage the flow of magazines from the printer to the final newsstand, where the magazine is sold.  Magazines are taken in lorries to regional distributors, who then move these on to the shop / newsstand . The focus where magazines are sold are in supermarkets and newsstands. 

Sale or return: Sale or Return is the system used by magazine and newspaper distributors with newsstands. Any magazines which are not sold, go back to the distributor and that doesn't affect the retailer because they don't have to pay for the lack of magazines sold. On the other hand, left over magazines cause a dent in the publisher and distributors revenue, because they lose money.

Freemiums- Direct Distribution: Freemiums are magazines/newspapers that are handed out for free, usually at newsstands; an example of a freemium is The Metro. The way in which freemiums make their money, is due to the amount of advertisements within the magazine which result in revenue as the advertisers pay a lot of money to the publishers for their product to be advertised in a magazine/newspaper - out of the amount of people who take freemiums, a majority of them are going to end up buying something from the adverts, which results in revenue for the advertisers.

Subscription- postal / electronic: Regular readers of magazines may want to subscribe to a magazine in order to constantly be up to date with the new magazines coming out- usually the price for subscribed readers is discounted and it's in favour of the reader as they save money and don't have to go out to buy a magazine. Electronic subscriptions work in a similar way, except that the magazine will get sent to the readers inbox, kindle etc.

 

 Apps: Many magazines have an app that you can scan a code into and you will be able to read the magazine on your smartphone or other technological device.