Tuesday, 22 October 2013

Magazine Newsstand Task/ Distribution Of Magazines (Planning)






For the magazine distribution task, I went to Tesco to take a picture of the magazines they had on display; unfortunately they did not have a wide selection of music magazines and this was the picture I managed to take of the general magazines.
Despite the fact that Tesco display their magazines in a fairly simple way as opposed to other shops which display it differently, what I can see from the picture is that the same magazines get stacked together in the same rows, for example: the middle row contains TV magazines lined up together.
 Unlike actual music shops, in a supermarket such as Tesco's, the magazine variety is wider, despite not having many music magazines- but the most likely reason for this is because in a supermarket, the target audience is mainly women and it is usually men who are interested in proper music magazines therefore due to the lack of demand for mainly music magazines, there has to be a wider variety of other magazines such as TV magazines and teenage magazines for girls. There is also a small amount of children's magazines, but overall- looking at Tesco's magazine stand, I can infer that the majority of magazines are targeted for women hence the reason why the most popular magazines are displayed at eye-level with the customers as opposed to the others. The assumed reason for the way the magazines are laid out, is that unlike music shops where music magazines would be laid out neatly, in a supermarket, people generally have a lot of things that they need to buy and wouldn't be concentrating on the layout of the magazines, another reason for the fact that the most popular magazines are at eye level and grabbing level so that it is quick and easy to get, rather than having to bend down for it or tiptoe. Generally, in the usual music shops, when magazines are displayed, they are laid out in a way that they overlap, but still show about two inches of the left hand side of the magazine, so that you don't miss anything when you look at it and it still manages to grab the readers attention. The prices vary and it is noticeable which magazines are aimed towards different genders and which type of music you are interested in. For example, a man interested in rock music is more likely to get a magazine with Paramore on it, as opposed to One Direction.

Another magazine distribution method is online posting and here is a link for an online magazine method of distributing for Glamour Magazine: http://www.glamourmagazine.co.uk/



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